Key Insights:
- Strategy adds 855 BTC at $87,974 each, raising total holdings to 713,502 BTC as of February 2026.
- Bitcoin drops to $77,777, cutting Strategy’s unrealized gains from $32 billion in 2025 to $1 billion.
- Average Bitcoin cost per coin for Strategy stands at $76,052, now close to current market value.
- Market volatility questions long-term accumulation strategy as Bitcoin trades just above Strategy’s cost basis.
Bitcoin’s recent price movement has affected the unrealized profit of Strategy, the company led by Michael Saylor. Despite growing its Bitcoin holdings, the value difference between what it paid and today’s market price has dropped sharply.
Bitcoin Holdings Increase While Market Value Falls
As of February 1, 2026, Strategy holds 713,502 BTC. The company spent about $54.26 billion on its total Bitcoin purchases, which puts its average cost at around $76,052 per coin. The current Bitcoin price stands at $77,777.73, which is only slightly above the company’s average cost.
Michael Saylor confirmed that Strategy recently bought another 855 BTC for around $75.3 million. This purchase was made at an average price of about $87,974 per coin. The company’s total Bitcoin holdings have grown, yet the overall market value of these holdings has dropped in recent months.
According to Coinsauce Back in October 2025, Strategy’s unrealized profit on its Bitcoin holdings was near $32 billion. However, with Bitcoin’s price now lower, the company’s unrealized gains are around $1 billion. This change shows that higher holdings do not always lead to higher value when the market is falling.
Price Volatility Drives Changes in Value
Bitcoin’s current trading volume is about $74.8 billion in the past 24 hours, showing strong activity despite the recent dip with a price drop of 0.87% over the last 24 hours. While daily shifts are common, this trend has pushed Strategy’s unrealized profit closer to its average cost.
With the company continuing to buy Bitcoin, some have started asking if this approach will pay off. Strategy continues to follow its long-term Bitcoin strategy, but short-term market swings are affecting how those holdings are valued.
Investors and analysts are now watching closely to see if the price will rise or fall further. As Bitcoin trades just above Strategy’s average price, attention is turning to the company’s next steps.
