Kraken, a well-known crypto exchange, has agreed to become Tottenham Hotspur’s official crypto and Web3 partner.
The partnership is anticipated to bring sleeves to both men’s and women’s teams, showing the joint effort between the crypto and football giants. This news follows an earlier announcement in the Kraken X space, formally dubbed Twitter.
We're now the Official Crypto & Web3 partner and sleeve partner of @SpursOfficial 🌟⚽️
Get ready for a game-changing partnership, on and off the pitch! #COYS pic.twitter.com/c44wOcKJgd
— Kraken Exchange (@krakenfx) July 16, 2024
According to reports, the dual partnership is expected to broaden the understanding of football and cryptocurrency among fans who support football in the big world of sports. Essentially, Kraken has shown a great presence in the sports world after recently partnering with the La Liga football teams.
Like other known deals, the deal is expected to attract a huge fan base and encourage collaboration. Although the financial information has yet to be disclosed to the public, broader objectives are being anticipated. Moreover, an initial public offering (IPO) may be seen by the end of this year should Kraken attain the required $100 million in funding.
Notably, Kraken’s deal with Tottenham follows the premier league champions Manchester City of OKX as their new sleeve partner in a multi-year agreement, highlighting the increasing convergence of sports and cryptocurrency.
As Kraken and Tottenham Hotspur embark on this civic journey, they aim to set a new standard for fan engagement and technological integration in the football fanbase.
