Key Insights:
- Bealls Inc. becomes the first national retailer to accept multiple digital currencies in-store.
- The partnership enables payments from over 300 crypto wallets across more than a dozen blockchains.
Bealls Inc. Introduces Crypto Payments
Bealls Inc., a 110-year-old retail company, has announced a partnership with digital payment platform Flexa. This collaboration will enable customers to pay using cryptocurrencies in over 660 stores across the United States.
The integration covers Bealls, Bealls Florida, and Home Centric locations. The company stated that the move reflects its commitment to modernization and enhancing the customer experience. It comes as Bealls celebrates its 110th anniversary, marking a century of retail operations in the country.
Partnership Expands Digital Payment Options
However, the collaboration utilizes Flexa Payments, a system designed to enable retailers to quickly and securely accept digital currencies. The service supports over 99 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and stablecoins such as USDC. It also supports transactions from over 300 digital wallets, processing payments in under a second.
Flexa’s technology integrates directly with existing point-of-sale systems. This allows Bealls to offer digital payments in mobile, in-app, and in-store formats without major system changes. Customers can now use crypto to make purchases as easily as traditional card payments.
Leadership on Digital Payment Adoption and Growing Crypto Use
Bealls Inc. Chairman and CEO Matt Beall said, “Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation.” He added that the company views the partnership as part of its long-term strategy to innovate and prepare for the future of commerce.
Flexa cofounder Trevor Filter commented, “The retail legacy that Bealls has built over the last 110 years is simply incredible.” He added that Flexa is pleased to support Bealls as it embraces new payment technologies.
As of early 2025, approximately 28% of American adults, or around 65 million people, own cryptocurrency. This growing adoption has encouraged more retailers to explore crypto payments. The Bealls-Flexa partnership signals how established companies are adjusting to evolving consumer preferences.
The initiative also broadens Flexa’s presence in physical retail, supporting its goal of making digital payments as simple as traditional methods. Both companies see this integration as a step toward a more flexible and inclusive payment future.