Key Insights
- Nearly 1 in 3 consumers would accept cryptocurrency as a gift.
- Gen Z’s interest in crypto exceeds 50%, signaling growing acceptance.
- Stablecoins are expected to play a major role in future payments.
- Visa’s data shows crypto becoming part of mainstream payment methods.
Visa has recognized a significant shift in consumer behavior regarding cryptocurrency. The payments giant revealed that nearly 1 in 3 shoppers would be excited to receive crypto as a gift, with this number rising to almost 1 in 2 for Gen Z. These findings highlight the increasing mainstream acceptance of cryptocurrency, suggesting that it is no longer a niche asset.
Consumer Sentiment Towards Crypto Shifts
Visa’s data indicates a major shift in how consumers view crypto. Nearly a third of shoppers are open to receiving cryptocurrency as a gift. For younger generations, particularly Gen Z, the number increases to 50%.
These findings demonstrate that cryptocurrency is gaining traction as an alternative form of exchange, not just a speculative investment. Furthermore, more consumers are expecting stablecoins to become an integral part of the payment landscape.
VISA JUST SAID CRYPTO IS NORMAL NOW 👀
Visa’s own data shows crypto has crossed out of the niche category.
Nearly 1 in 3 shoppers would be excited to receive crypto as a gift. For Gen Z, it’s almost 1 in 2. That’s not speculation, that’s consumer behavior shifting in real time.… pic.twitter.com/7crF56QFhz
— CryptosRus (@CryptosR_Us) December 27, 2025
This shift is being driven by the growing popularity of digital wallets and crypto rails, which allow for seamless transactions. Visa’s findings suggest that consumers are becoming more comfortable using crypto in their everyday purchases.
Stablecoins and Digital Wallets Gain Consumer Trust
Stablecoins are gaining increasing attention, with a rising number of consumers expecting them to play a central role in future payments. Visa’s data shows that digital wallets and cryptocurrency rails are becoming more common for daily transactions.
As more people embrace these technologies, the use of digital money is expected to expand, making it a regular part of the financial ecosystem.
Visa’s stance reflects the broader trend of digital payments evolving beyond traditional banking systems. With increasing consumer adoption, the role of stablecoins could expand over the next decade, reshaping how payments are made globally.
Crypto’s Mainstream Adoption Accelerates
Visa’s comments underscore the growing mainstream adoption of cryptocurrency. With nearly 1 in 3 consumers excited about crypto and an increasing interest in stablecoins, it’s clear that digital currencies are becoming part of the financial mainstream.
As Visa, the world’s largest payments network, positions crypto as a normal part of financial transactions, the question shifts from whether cryptocurrency will become widely used to how fast it will become the default method of payment.
With consumer behavior evolving rapidly, the adoption of cryptocurrency in payments seems inevitable. Visa’s recognition of this shift signals a pivotal moment for the crypto industry.
